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The right words still matter.

I'm a writer and content design lead known for my strategic approach to developing voice, creating stories, and building content that converts.

PORTFOLIO HIGHLIGHTS

1M+

views on a Facebook commercial ad that I co-wrote and produced. 

43%

boost in overall conversion from authoring a copy-only A/B test on a webpage headline.

3X

more reactions on LinkedIn posts I wrote versus the same posts with company messaging.

Featured copywriting samples.

How I elevate messaging, champion brand identity, and drive conversions.

 WEBSITE COPY 

Rebrand strategy with voice

Leveraging our brand voice and tone as a strategic tool for engagement and conversion.

 CONTENT MARKETING 

Storytelling with LinkedIn

How personalization and narrative structure turned a feed post into a conversation starter.

 BRAND VIDEOS 

Scripts that go viral

Co-writing a script built around a hook that actually made people stop scrolling on Facebook.

Featured content design work.

How I approach taxonomy, journey mapping, agentic workflows, and more.

 CONTENT SYSTEMS 

Taxonomy for stable SEO

Decoupling SEO from the visual hierarchy to unlock H1 testing without breaking page rank.

 CONTENT STRATEGY 

A/B testing copy for CVR

Running an A/B test on copy alone proved that without a new design, the right message still matters.

 CONTENT SYSTEMS 

Style guides for govenance

Building Wellhub's first web UX writing guide as a governance tool, and how it impacted our rebrand.

People like working with me (not my words).

Jesse's energy is one of a kind. He combines kindness, creativity, diligence, and organization into one unique marketing package.

YONI S. | VP BRAND & PRODUCT MARKETING | WELLHUB

Check out my full work experience.

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