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Content that scales.
Writing that resonates.

I'm an experienced content designer and copywriter based in Washington state.

Featured content design work.

How I approach taxonomy, journey mapping, AI agent workflows, and more.

 CONTENT SYSTEMS 

Taxonomy for stable SEO

Decoupling SEO from the visual hierarchy to unlock H1 testing without breaking page rank.

 CONTENT STRATEGY 

Boosting CVR only with copy

Running an A/B test on copy alone proved that without a new design, the right message still matters.

 CONTENT SYSTEMS 

From 0-1: UX style guide

Building Wellhub's first web UX writing guide as a governance tool, and how it impacted our rebrand.

 CONTENT STRATEGY 

One flow for all buyers

Journey-mapped seven steps before touching copy. Created triggers and custom content for each buyer.

 AI WORKFLOWS 

Democratizing brand copy

Shipped an internal AI tool for on-brand copy. Designed the prompts, governance, and rollout. 

 UX CASE STUDY 
Coming soon!

Shopify App improvments

Analyzing user reviews of Shopify's Shop app. Exposed 3 content opportunities to win back trust.

Featured copywriting samples.

How I elevate messaging, champion brand identity, and drive conversions.

 WEBSITE COPY 

Website rebrand copy

Leveraging our brand voice and tone as a strategic tool for engagement and conversion.

 CONTENT MARKETING 

Linkedin storytelling

How personalization and narrative structure turned a feed post into a conversation starter.

 SOCIAL MEDIA 

Brand stunt "billboards"

Grabbing attention on Instagram and creating sharable content with a funny but bold concept.

 BRAND VIDEOS 

Full-length commercial

Co-writing a script built around a hook that actually made people stop scrolling on Facebook.

 BRAND VIDEOS 

Brand sizzle script

Crafting a script from scratch to tell the story of Wellhub's rebrand, start to finish.

 AI WORKFLOWS 
Coming soon!

Ads with AI

How I used Claude to build a paid media template system and scale concept development.

People like working with me (not my words).

Jesse's energy is one of a kind. He combines kindness, creativity, diligence, and organization into one unique marketing package.”

YONI S. | VP BRAND & PRODUCT MARKETING | WELLHUB

Still curious?

Check out my work experience.

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